In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise dive deep into the world of internal marketing. Discover how the best marketers are actually master salespeople, selling their ideas and campaigns to internal stakeholders. Learn valuable insights on:

🔹 Building conviction in your marketing plans
🔹 Tailoring your message to different stakeholders
🔹 Creating internal champions for your initiatives
🔹 The importance of transparency in marketing efforts

Key Timestamps:
00:00 - Introduction
01:02 - The concept of internal marketing
03:39 - Marketers as great salespeople
05:54 - Understanding different stakeholders' perspectives
07:49 - Asking the right questions during job interviews
10:26 - Finding champions within the sales team
11:58 - The power of transparency in marketing efforts
14:00 - Championing your marketing team's efforts

Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice to help you navigate the internal landscape of your organization and get buy-in for your marketing initiatives.

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