Associated with
Maya Sasson
11 min read
What is buyer enablement and why does it matter in B2B SaaS sales?
In this article, we'll break down everything you need to know about buyer enablement. This includes what buyer enablement is, the difference between buyer enablement and sales enablement, the impact of buyer enablement on SaaS sales, what buyer enablement content looks like, and the 4 different types of buyers.
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