AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It
Associated with
Randi Barshack, Randi Barshack,
Chris Newton Chris Newton
Lucas Welch Lucas Welch
Daniel Ng Daniel Ng
4 min read
AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Marketers know artificial intelligence is the future. But ask them why and how they'll use it...and you might see a few eyes glaze over. Join Drift, RollWorks, PathFactory, Intellimize, and Highspot.