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Posted Jul 31, 2019
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6 min read
The Marketing Metrics & KPIs Your CMO Really Cares About
As marketers, we've been brought up to believe that reporting is an intricate part of our job. But we're given tools that only allow us to measure success based on channel-specific, operational KPIs. At best, these metrics are a shallow representation of the work we do. They don't give us information about how our campaigns ... Continued
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