Spotlight on Regional Banks: What Does the BB&T and SunTrust Merger Mean for Competitors?
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Spotlight on Regional Banks: What Does the BB&T and SunTrust Merger Mean for Competitors?

BB&T and SunTrust Banks, two of the biggest regional banks in America, have recently finalized their much-talked-about mega-merger, creating Truist, a major new player on the country's regional banking scene.

To understand what this means for the finance industry, we've created a custom category that isolates the overall traffic to the top 50 regional banks in the US. What we see is that mobile, which accounts for 42% of traffic to this category, has seen a 6% decrease over the past 2 years. Desktop traffic is down about half a percent but remains stable.

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