What happens when you blend creativity, strategy, and relentless execution? Greg Wise welcomes Melissa Rosenthal, Co-Founder of Outlever, to explore the real-world meaning of brand and how media and marketing collide. Melissa shares her journey from shaping BuzzFeed and Cheddar to leading marketing at ClickUp, where bold out-of-home (OOH) campaigns turned heads and drove measurable results. Listeners will hear how she negotiated prime Times Square placements, why buses became her secret weapon, and why testing, measurement, and audience context are everything. Melissa also opens up about launching Outlever, the exhaustion and exhilaration of entrepreneurship, and why her LinkedIn strategy is her own "personal billboard."