The Connected TV Advertising Glossary: All the Terms You Need to Know
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Posted Nov 2, 2022 10 min read
The Connected TV Advertising Glossary: All the Terms You Need to Know

Over the past several years, connected TV (CTV) viewership has skyrocketed. As more and more people turn to CTVs to consume video content, it's no surprise that digital ad spend follow Here, we've broken down the terms and definitions advertisers need to know to make the most of the connected TV advertising opportunity.

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