The COVID-19 pandemic has proved to be a very challenging time for the world. It has changed our outlook toward everything, be it personal life or business. Speaking of business, the pandemic has made people rethink their strategies as the demands and preferences of customers seem to have changed drastically. This trend is especially challenging for marketers who now have to come up with unique, out-of-the-box strategies not only to attract new customers but also to retain the existing ones by keeping them engaged with the brand.

Several companies have devised many unique and clever ideas to ensure customer engagement and boost sales even during these trying times. While some have succeeded and surpassed expectations, others are struggling. But one thing is for sure. This pandemic period has taught marketers to think differently for the benefit of their customers as well as the company without sidelining the human aspect.

An informative webinar by Kshitij Hastu, Senior Director of Growth at Moengage and Michael Paxman, Global Product Communications Manager at Adjust, shed light on how customer-centric marketing strategies can help businesses grow in these unprecedented and challenging times.