How retail will survive the pandemic through personalization
Associated with
Nathan Isaacs Nathan Isaacs
Sean McKee Sean McKee
7 min read
How retail will survive the pandemic through personalization

When Sean McKee purchased his dark gray Mini Cooper convertible last year, he did so without ever taking it for a test drive, kicking the tires, or taking a whiff of that new car smell.
The former Director of eCommerce and CX at UK footwear retailer, Schuh, was forced to shop virtually due to Covid restrictions. He bought his new ride through a combination of email, video walk-through, and a phone call.