Arrow left
Digital Analytics / Supermetrics / Webinars
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Associated with
Evan Kaeding Evan Kaeding
Mark Stouse Mark Stouse
1 min read
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Supermetrics Supermetrics

Join Supermetrics and Proof Analytics as we dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

Other content from Supermetrics
Explore all
Marketing agency client reporting: How to create actionable client reports more quickly
Case Study
Marketing agency client reporting: How to create actionable client reports more quickly
A guide to data transformation in Power BI for marketers
Article
A guide to data transformation in Power BI for marketers
Build vs. buy: Making the right choice for your marketing data pipelines
Article
Build vs. buy: Making the right choice for your marketing data pipelines
Google Ads metrics: The KPIs that matter most and how to improve them
Article
Google Ads metrics: The KPIs that matter most and how to improve them
Featured by MarketMuse
The State of Gated vs Ungated Content
Featured
Report
The State of Gated vs Ungated Content
The Juice Claimed The Juice