Evan Kaeding

Evan Kaeding

LinkedIn

Latest Content

Supermetrics Supermetrics
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Apr 23, 2024
Podcast Episode
Supermetrics Supermetrics
Data-driven marketing decisions: Improve the quality and speed of decision-making
Data-driven marketing decisions: Improve the quality and speed of decision-making
Mar 23, 2024
Article
Supermetrics Supermetrics
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Mar 23, 2024
Podcast Episode
Supermetrics Supermetrics
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Mar 23, 2024
Podcast Episode
Supermetrics Supermetrics
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Feb 23, 2024
Podcast Episode
Supermetrics Supermetrics
Why now is a great time to move to a marketing data warehouse
Why now is a great time to move to a marketing data warehouse
Nov 23, 2023
Podcast Episode
Supermetrics Supermetrics
Start trusting your data: A marketing data governance framework for CMOs
Start trusting your data: A marketing data governance framework for CMOs
Oct 23, 2023
Webinar
Supermetrics Supermetrics
Why now is a great time to move to a marketing data warehouse [Webinar]
Why now is a great time to move to a marketing data warehouse [Webinar]
Oct 23, 2023
Webinar
Supermetrics Supermetrics
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Oct 23, 2023
Webinar
Supermetrics Supermetrics
Everything you need to know to build your marketing data warehouse [Webinar]
Everything you need to know to build your marketing data warehouse [Webinar]
Oct 23, 2023
Webinar

Articles

1

Podcast Episodes

8
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Podcast Episode
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Podcast Episode
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Podcast Episode
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Podcast Episode
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Why now is a great time to move to a marketing data warehouse
Podcast Episode
Why now is a great time to move to a marketing data warehouse
Marketing data, fast and slow
Podcast Episode
Marketing data, fast and slow
Most of your problems are due to (a lack of) Marketing Data Governance
Podcast Episode
Most of your problems are due to (a lack of) Marketing Data Governance
Layering multiple measurement methods: How top consumer brands measure marketing
Podcast Episode
Layering multiple measurement methods: How top consumer brands measure marketing

Webinars

4

I've spent the past 10 years building data products and data-based marketing channels for clients and internal stakeholders. With a rare ability to speak fluently with technical operators and with business users, I help bridge the gap between opportunity and execution.

LinkedIn LinkedIn
1
article
8
podcast episodes
4
webinars