Like most of the world, the COVID-19 pandemic accelerated digital adoption across industries. The financial service industry in Canada was no exception. According to Similarweb data, web traffic to the Banking, Credit, and Lending category within the country increased 20% in 2020. In this article, we'll use our Research Intelligence solution to hone in on the digital trends impacting the performance of top Canadian banks (known as the "Big 5"), and share lessons learned from the winners.