Elsbeth Russell

Elsbeth Russell

LinkedIn
Every cross-channel platform says it's "real time" – here's how to tell fact from fiction
Article
Every cross-channel platform says it's "real time" – here's how to tell fact from fiction
Four steps to leaving SFMC for a direct connection to your Snowflake data warehouse
Article
Four steps to leaving SFMC for a direct connection to your Snowflake data warehouse
How Chewy creates truly cross-channel campaigns with direct mail
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How Chewy creates truly cross-channel campaigns with direct mail
CDP market confusion: How to find the solution you actually need
Article
CDP market confusion: How to find the solution you actually need
3 common obstacles between brands and data maturity – and how GoDaddy came out on top
Article
3 common obstacles between brands and data maturity – and how GoDaddy came out on top
Predictive AI trends for customer-obsessed brands in 2024
Article
Predictive AI trends for customer-obsessed brands in 2024
4 reasons to do a live POC with MessageGears
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4 reasons to do a live POC with MessageGears
Why CTOs love MessageGears
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Why CTOs love MessageGears
A marketing mind shift: Challenging the status quo to elevate your work
Article
A marketing mind shift: Challenging the status quo to elevate your work
Using AI to improve the customer experience
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Using AI to improve the customer experience
Seven Email Re-engagement Tips to Win Back Your Audience Webinar Recap
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Seven Email Re-engagement Tips to Win Back Your Audience Webinar Recap
The ultimate email marketing checklist for error-free emails
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The ultimate email marketing checklist for error-free emails
Top ways to leverage AI for sophisticated marketing campaigns
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Top ways to leverage AI for sophisticated marketing campaigns
Customer winback email campaigns: Our favorite strategies & tips
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Customer winback email campaigns: Our favorite strategies & tips
Conference-Ready: Top Tips to Maximize Your Event Experience!
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Conference-Ready: Top Tips to Maximize Your Event Experience!
What is Customer Lifecycle Marketing?
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What is Customer Lifecycle Marketing?
Your go-to guide to location-based marketing
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Your go-to guide to location-based marketing
Marketing Tips and Strategies for the Travel Industry
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Marketing Tips and Strategies for the Travel Industry
How to convince your boss to let you attend a conference (like Accelerate!)
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How to convince your boss to let you attend a conference (like Accelerate!)
How to Build a Modern Marketer's Tech Stack in 2023
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How to Build a Modern Marketer's Tech Stack in 2023
Online to Offline: A seamless approach to customer marketing
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Online to Offline: A seamless approach to customer marketing
Building a Truly Connected Martech Stack
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Building a Truly Connected Martech Stack
Using marketing personalization the right way for your brand
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Using marketing personalization the right way for your brand
Email Insider Summit Recap: Doing More With Less
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Email Insider Summit Recap: Doing More With Less
5 Myths About Mobile Engagement
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5 Myths About Mobile Engagement
4 Ways to Help Your In-App Messages Cut through the Noise
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4 Ways to Help Your In-App Messages Cut through the Noise
Woman to Woman: Advice & Encouragement from the Women of MessageGears
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Woman to Woman: Advice & Encouragement from the Women of MessageGears
The Cross-Channel Guide to Customer Loyalty Marketing: Email, SMS, & Push
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The Cross-Channel Guide to Customer Loyalty Marketing: Email, SMS, & Push
What do consumers want?
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What do consumers want?
3 Reasons We Love Data
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3 Reasons We Love Data