Zoë Kelly

Zoë Kelly

LinkedIn
Women in SaaS partnerships are (probably) underpaid
Article
Women in SaaS partnerships are (probably) underpaid
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Article
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
The anatomy of a partnership: A partner lead versus a cold lead
Article
The anatomy of a partnership: A partner lead versus a cold lead
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Getting started with Ecosystem-Led Growth: Your first 3 plays
Article
Getting started with Ecosystem-Led Growth: Your first 3 plays
Every Stat We Have That Proves The Value Of Partnerships
Article
Every Stat We Have That Proves The Value Of Partnerships
The Case for a Co-Marketing-First Approach
Article
The Case for a Co-Marketing-First Approach
Partnerships 101: What is Partner Marketing?
Article
Partnerships 101: What is Partner Marketing?
Want To Up Your Integration Game? Adopt A Product Mindset.
Article
Want To Up Your Integration Game? Adopt A Product Mindset.
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
3 Steps To Ensure Partnerships Outperforms Outbound Sales
Article
3 Steps To Ensure Partnerships Outperforms Outbound Sales
A Primer: 3 Things to Lookout for as a Partnership Leader
Article
A Primer: 3 Things to Lookout for as a Partnership Leader
Partnerships 101: What is Cross-Selling?
Article
Partnerships 101: What is Cross-Selling?
The Beginner's Guide to SaaS Tech Partnerships
Article
The Beginner's Guide to SaaS Tech Partnerships
It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them
Article
It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them
Partnerships 101: What is a PRM and Should I Use One?
Article
Partnerships 101: What is a PRM and Should I Use One?
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Article
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
Article
14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year
Article
From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year
Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner
Article
Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.
Article
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.
Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth
Article
Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth
Just Because It's Partnership Tech Doesn't Mean It's a PRM
Article
Just Because It's Partnership Tech Doesn't Mean It's a PRM
Want to Meet Quota? Befriend Your Partner Team
Article
Want to Meet Quota? Befriend Your Partner Team
Track Churn and You're 3.6x More Likely to Have Dedicated Budget for Integrations
Article
Track Churn and You're 3.6x More Likely to Have Dedicated Budget for Integrations
4 Parts Of The Sales Cycle Where Partnerships Can Help
Article
4 Parts Of The Sales Cycle Where Partnerships Can Help
The Community Mindset: How Building a Customer Community Empowers Partnerships
Article
The Community Mindset: How Building a Customer Community Empowers Partnerships
A Hiring Manager's Guide To Partnerships Roles And Job Titles
Article
A Hiring Manager's Guide To Partnerships Roles And Job Titles
The Era of Second-Party Data is Here. Are You Ready?
Article
The Era of Second-Party Data is Here. Are You Ready?
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
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Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
Does Partnerships Have a Boredom Problem?
Article
Does Partnerships Have a Boredom Problem?
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Article
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead
Article
The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead
SaaS Reseller Partnerships: What They Are & How They Work
Article
SaaS Reseller Partnerships: What They Are & How They Work
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Article
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)
Article
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)
Navigating Partnership Ecosystems: Channel, Tech, & Strategic
Article
Navigating Partnership Ecosystems: Channel, Tech, & Strategic
The Ideal Second Sales Call Includes a Partner. Yes, Really.
Article
The Ideal Second Sales Call Includes a Partner. Yes, Really.
How to Build Your Agency Partner's Reputation While Protecting Your Own
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How to Build Your Agency Partner's Reputation While Protecting Your Own
How to Properly Leverage a Rebrand To Expand Your Ecosystem
Article
How to Properly Leverage a Rebrand To Expand Your Ecosystem
18 Partnerships People You Should Follow On LinkedIn In 2022
Article
18 Partnerships People You Should Follow On LinkedIn In 2022
Attn. Women in SaaS Partnerships: You're (Probably) Underpaid
Article
Attn. Women in SaaS Partnerships: You're (Probably) Underpaid