Ben Tepfer

What the Apple TV Series, Severance, Teaches Us About Hidden Data

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What the Apple TV Series, Severance, Teaches Us About Hidden Data

How AI is Transforming Marketing

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How AI is Transforming Marketing

Optimove's Responsibility as the Visionary Leader

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Optimove's Responsibility as the Visionary Leader

AI in Marketing: How Optimove Balances Innovation with Responsibility

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AI in Marketing: How Optimove Balances Innovation with Responsibility

Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

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Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

How to Prepare for Future Marketing Trends

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How to Prepare for Future Marketing Trends

The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

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The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

Zombie Customers: Identifying Who Your Best Customers Aren't

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Zombie Customers: Identifying Who Your Best Customers Aren't

You Need to Start Using Machine Learning for Segmentation

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You Need to Start Using Machine Learning for Segmentation

The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

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The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

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Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

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How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

Conducting a Seamless Experience: The Power of Customer Journey Orchestration

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Conducting a Seamless Experience: The Power of Customer Journey Orchestration