Ben Tepfer

Ben Tepfer

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Optimove Optimove
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article

Latest Content

Optimove Optimove
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article
Optimove Optimove
How to Prepare for Future Marketing Trends
How to Prepare for Future Marketing Trends
Sep 11, 2024
Article
Optimove Optimove
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Aug 06, 2024
Article
Optimove Optimove
Zombie Customers: Identifying Who Your Best Customers Aren't
Zombie Customers: Identifying Who Your Best Customers Aren't
Jul 17, 2024
Article
Optimove Optimove
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
Apr 11, 2024
Article
Optimove Optimove
You Need to Start Using Machine Learning for Segmentation
You Need to Start Using Machine Learning for Segmentation
Apr 09, 2024
Article
Optimove Optimove
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
Feb 13, 2024
Article
Optimove Optimove
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
Jan 02, 2024
Article
Optimove Optimove
Conducting a Seamless Experience: The Power of Customer Journey Orchestration
Conducting a Seamless Experience: The Power of Customer Journey Orchestration
Dec 26, 2023
Article

Articles

9
AI in Marketing: How Optimove Balances Innovation with Responsibility
Article
AI in Marketing: How Optimove Balances Innovation with Responsibility
How to Prepare for Future Marketing Trends
Article
How to Prepare for Future Marketing Trends
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Article
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Zombie Customers: Identifying Who Your Best Customers Aren't
Article
Zombie Customers: Identifying Who Your Best Customers Aren't
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
Article
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
You Need to Start Using Machine Learning for Segmentation
Article
You Need to Start Using Machine Learning for Segmentation
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
Article
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
Article
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
Conducting a Seamless Experience: The Power of Customer Journey Orchestration
Article
Conducting a Seamless Experience: The Power of Customer Journey Orchestration

Experienced product marketer and technical evangelist with a demonstrated history of working in the computer software industry. Skilled in digital strategy, market research and analysis, public speaking, HTML/CSS/JavaScript, and analytics. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Television-Radio-Film and Geography from Syracuse University.

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