Ben Tepfer

Ben Tepfer

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Optimove Optimove
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article

Latest Content

Optimove Optimove
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
Jul 15, 2025
Article
Optimove Optimove
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
Apr 16, 2025
Article
Optimove Optimove
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
Mar 21, 2025
Webinar
Optimove Optimove
What the Apple TV Series, Severance, Teaches Us About Hidden Data
What the Apple TV Series, Severance, Teaches Us About Hidden Data
Feb 12, 2025
Article
Optimove Optimove
How AI is Transforming Marketing
How AI is Transforming Marketing
Dec 11, 2024
Article
Optimove Optimove
Optimove's Responsibility as the Visionary Leader
Optimove's Responsibility as the Visionary Leader
Nov 13, 2024
Article
Optimove Optimove
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article
Optimove Optimove
How to Prepare for Future Marketing Trends
How to Prepare for Future Marketing Trends
Sep 11, 2024
Article
Optimove Optimove
Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand
Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand
Sep 04, 2024
Article
Optimove Optimove
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Aug 06, 2024
Article

Articles

15
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
Article
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
Article
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
What the Apple TV Series, Severance, Teaches Us About Hidden Data
Article
What the Apple TV Series, Severance, Teaches Us About Hidden Data
How AI is Transforming Marketing
Article
How AI is Transforming Marketing
Optimove's Responsibility as the Visionary Leader
Article
Optimove's Responsibility as the Visionary Leader
AI in Marketing: How Optimove Balances Innovation with Responsibility
Article
AI in Marketing: How Optimove Balances Innovation with Responsibility
How to Prepare for Future Marketing Trends
Article
How to Prepare for Future Marketing Trends
Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand
Article
Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Article
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Zombie Customers: Identifying Who Your Best Customers Aren't
Article
Zombie Customers: Identifying Who Your Best Customers Aren't
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
Article
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
You Need to Start Using Machine Learning for Segmentation
Article
You Need to Start Using Machine Learning for Segmentation
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
Article
Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
Article
How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
Conducting a Seamless Experience: The Power of Customer Journey Orchestration
Article
Conducting a Seamless Experience: The Power of Customer Journey Orchestration

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Experienced product marketer and technical evangelist with a demonstrated history of working in the computer software industry. Skilled in digital strategy, market research and analysis, public speaking, HTML/CSS/JavaScript, and analytics. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Television-Radio-Film and Geography from Syracuse University.

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