38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders.
We're not losing to our competitors. We're losing to customer risk aversion.
We're losing to the customer's gut feeling that no matter how much "better" our solution may be, the road to "better" involves change, cost, productivity losses while the team learns how to do/use something new.
We're losing because in an environment where uncertainty is high, humans will do everything they can to avoid risk.
How are you showing your customers the cost of inaction in your outreach? How are you helping them realize that the pain of same is greater than the pain of change?
I'm passionate about partnering with B2B Sales teams to help them stop losing deals to status quo, price, or no-decision.
