Mary Batchelder

How to Prove Event Marketing ROI with Data, Not Anecdotes

Article

How to Prove Event Marketing ROI with Data, Not Anecdotes

How to Measure What Matters in the AI and Zero-Click Age

Article

How to Measure What Matters in the AI and Zero-Click Age

From Order Taker to Strategy Leader: Building a Better MOps Career Path

Article

From Order Taker to Strategy Leader: Building a Better MOps Career Path

Audit or Bust: Why Enterprise Marketing Ops Can't Trust the Instant Answers of Black Box AI

Article

Audit or Bust: Why Enterprise Marketing Ops Can't Trust the Instant Answers of Black Box AI

What Is Marketing Mix Modeling? How To Know if MMM Is Right for You

Article

What Is Marketing Mix Modeling? How To Know if MMM Is Right for You

What's the Point of Marketing Attribution, Anyways?

Article

What's the Point of Marketing Attribution, Anyways?

CaliberMind Named G2 Leader in Enterprise Attribution Software: What It Means for You

Article

CaliberMind Named G2 Leader in Enterprise Attribution Software: What It Means for You

Foundry's Observations for the Year Ahead – 2024

Article

Foundry's Observations for the Year Ahead – 2024

Marketers, Put Your Money Where the ROI Is

Article

Marketers, Put Your Money Where the ROI Is

5 Partnership Marketing Initiatives for B2B SaaS Companies

Article

5 Partnership Marketing Initiatives for B2B SaaS Companies