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As the Lead Media Manager of Direct Marketing at DIRECTV, I leverage advanced analytics and data-driven strategies to optimize direct marketing efforts across multiple channels, including paid search, direct mail, email, and alt media. I also perform LTV, MTA, and MMM analysis, performance forecasting, and data visualization using Tableau, SQL, Excel, and Google Analytics.
In addition to my role at DIRECTV, I host the "Marketing x Analytics" podcast, where I share insights and best practices on combining marketing and analytics to create value and impact for businesses and customers. My podcast has a global audience from over 70 countries and features interviews with thought leaders and industry experts. I am also a published author of "Hired: The Kick in the A** You Need to Get a Job in the 2020s" and a speaker with articles and presentations on incremental measurement, direct mail performance, and media strategy. I hold multiple certifications in data science, business innovation, databases, and SQL.
I graduated from DePaul University with a Bachelor of Science in Honors Marketing and a minor in Data Mining and Data Analysis. I was part of the Integrated Marketing Education Program, where I received hands-on training and mentorship from leading marketing professionals. I also won several awards and honors, including first place in the Walmart Hackathon Competition, where I pitched a business solution that improved the returns process and increased customer satisfaction and loyalty. I am passionate about learning new skills and technologies and applying them to solve real-world problems and create positive change.