Aana Leech

Aana Leech is the Head of Product for Brands at Lightricks. Popular Pays is an all-in-one content creation and influencer marketing platform, where brands can easily collaborate with creators to build captivating content to drive online or social media campaigns. She leads the initiative to identify opportunities for utilizing AI to drive unique advertising and marketing solutions. Prior to this role, she was vice president of strategy for Popular Pays, where she led go-to-market initiatives, creator experience, marketing, and product development. She was instrumental in the company's growth from a Series A startup it its eventual acquisition by Lightricks in 2022. For nearly a decade she has focused on shifting the paradigm from traditional content creation to one powered by creators and technology to empower brands in a dynamically changing advertising environment.

She jumpstarted her career in advertising at the creative agency Leo Burnett, where she managed an impressive roster of clients, including Phillip Morris, Fifth Third Bank, and Pfizer. A Duke University alumnus, Aana was also an accomplished varsity volleyball player.