Abi Awojobi

I'm an experienced Marketer with a focus on User Generated Content strategy & Creator Marketing. In my role at Bazaarvoice, I help brands across all industries impact across the marketing funnel through UGC.

I spent my early career working with different tech-startups as a content writer while pursuing my own entrepreneurial ambitions on the Virgin Startup programme. I also spent 4 years at Vodafone UK, launching and growing their youth proposition 'VOXI' as a digital content specialist then Brand Manager.

Outside of this, I am a Non-Executive Director at Leaders Unlocked, a national social enterprise that works with young people from diverse backgrounds to build leadership skills, allowing them to influence institutional decision-making.