Adam O’Brien

I’m Adam.

I’m a marketer who thrives in 0→1 mode - building fast, breaking things, learning faster, and stacking wins inside early-stage SaaS.

I’ve done four tours as a founding or solo marketer. That taught me one thing: you don’t scale first - you survive first. You test messy ideas, take smart swings, and fight for every early win before anyone believes in you. That’s the job. And I love it.

Most days - I share tactics worth stealing, lessons from what broke (and got rebuilt), and real stories from the SaaS trenches.

My goal: share the scars and the shortcuts so other builders can move faster, make fewer mistakes, and keep momentum when it feels like none’s coming.