Analytical & Strategic Online Marketing/Advertising Professional.
Strategic development and management of online marketing programs including PPC, Shopping/PLA Ads, SEO, Retargeting, Remarketing, Geo-Fencing, YouTube and Facebook campaigns focused on lead generation. Responsible for managing approximately $9,600,00 annually in online advertising spend.
•Data Analysis
• Search Engine Marketing/Pay Per Click Advertising at Google and Yahoo/Bing
• Shopping/Product Listings Campaigns
• SEO
• CPM & CPC Display Advertising-Including Remarketing, Retargeting, GeoFencing, Lookalike
Targeting, Facebook, YouTube ect
•TapClicks
• Beta Testing
• Ninja Cat
• Mercant Center
• Google Partner
• Google Adwords
• Google Analytics
• Google Search Console
• Bing Ads/Microsoft Ad Center
• Social Media/Advertising
• ACT
• Salesforce
•Lead Generation
• Online Reputation & Listings Management
• B2C Marketing