Andy Swanson

Much of today's marketing seems to be convincing people that they can’t live without something they don’t need. Perhaps that is a tad cynical since I have spent my career marketing brands that people DO need. I develop brand and market strategies that cut through the noise and connect users to the soul of a brand or product.

As a strategic and critical thinker, I love to analyze data. But data only tells part of the story. Combining data with insight allows us to truly make a connection with the consumer. Building a brand, product, or strategy that adds value to the lives of customers is what I have spent 20+ years successfully doing.

Whether a multi-million dollar brand launch or a startup with limited funds, every brand needs a voice that articulates its core. Every customer needs their voice reflected in product roadmaps and new products. When we marry the brand and customer voice, we create both ecstatic brand ambassadors and profitable brands.

And that is a beautiful thing. An honest thing.