Aleca Balasiu

Aleca Balasiu

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Lumion's 4x Faster Platform: From WordPress to Storyblok
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I am a highly versatile marketing leader driving results at scale for over 12 years.

Working at the intersection of brand, content, e-commerce & martech, I practice marketing through the lens of improving customer experience and solving customer needs.

I’ve successfully managed complex, cross-functional projects from start to finish. Skilled at building, leading, and scaling distributed teams across diverse digital capabilities, including content, design, UX, media, product management, analytics, and technical development.

I’m curious, resilient and can comfortably switch gears between strategy and operations. I balance strategic thinking and planning with strong attention to detail and tireless ability to dive deep into a broad range of functional and technical areas.

I'm at my best when solving complex challenges collaboratively, with empathy and agility.

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