Alessandro Colarossi

Alessandro Colarossi

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Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial
Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial
Jul 10, 2023
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Latest Content

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5 Quick Ways to Optimize Your YouTube Ad Campaigns
5 Quick Ways to Optimize Your YouTube Ad Campaigns
Oct 24, 2024
Article
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5 Essential Google Ads Scripts for Better-Optimized Accounts
5 Essential Google Ads Scripts for Better-Optimized Accounts
Jul 01, 2024
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10 Critical Google Merchant Center Mistakes to Avoid
10 Critical Google Merchant Center Mistakes to Avoid
Jun 24, 2024
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PPC for Retail: Biggest Trends, Challenges, & Strategies for Success
PPC for Retail: Biggest Trends, Challenges, & Strategies for Success
Apr 25, 2024
Article
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Programmatic Advertising: What It Is & How It Works
Programmatic Advertising: What It Is & How It Works
Mar 14, 2024
Article
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The Most Useful AI Features in Google Analytics 4
The Most Useful AI Features in Google Analytics 4
Feb 14, 2024
Article
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What Is Google Consent Mode? (+How to Implement It)
What Is Google Consent Mode? (+How to Implement It)
Jan 31, 2024
Article
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6 Best Landing Page Builders (+Checklist to Find the Right Fit)
6 Best Landing Page Builders (+Checklist to Find the Right Fit)
Dec 19, 2023
Article
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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!
How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!
Dec 12, 2023
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8 Super-Helpful AI Features in Google Ads
8 Super-Helpful AI Features in Google Ads
Dec 05, 2023
Article

Articles

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5 Quick Ways to Optimize Your YouTube Ad Campaigns
Article
5 Quick Ways to Optimize Your YouTube Ad Campaigns
5 Essential Google Ads Scripts for Better-Optimized Accounts
Article
5 Essential Google Ads Scripts for Better-Optimized Accounts
10 Critical Google Merchant Center Mistakes to Avoid
Article
10 Critical Google Merchant Center Mistakes to Avoid
PPC for Retail: Biggest Trends, Challenges, & Strategies for Success
Article
PPC for Retail: Biggest Trends, Challenges, & Strategies for Success
Programmatic Advertising: What It Is & How It Works
Article
Programmatic Advertising: What It Is & How It Works
The Most Useful AI Features in Google Analytics 4
Article
The Most Useful AI Features in Google Analytics 4
What Is Google Consent Mode? (+How to Implement It)
Article
What Is Google Consent Mode? (+How to Implement It)
6 Best Landing Page Builders (+Checklist to Find the Right Fit)
Article
6 Best Landing Page Builders (+Checklist to Find the Right Fit)
How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!
Article
How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!
8 Super-Helpful AI Features in Google Ads
Article
8 Super-Helpful AI Features in Google Ads
Easy Guide to Offline Conversion Tracking in Google Ads
Article
Easy Guide to Offline Conversion Tracking in Google Ads
6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank
Article
6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
Article
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
How to Use Google Tag Manager: The Only Guide You'll Ever Need (with Video Tutorials!)
Article
How to Use Google Tag Manager: The Only Guide You'll Ever Need (with Video Tutorials!)
Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial
Article
Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial
How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Article
How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Article
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Why & How to Set Up Google Ads Enhanced Conversions
Article
Why & How to Set Up Google Ads Enhanced Conversions
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
Article
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
3 Key GA4 Features All Advertisers Should Leverage (& How)
Article
3 Key GA4 Features All Advertisers Should Leverage (& How)

I am an accomplished digital marketing professional with over a decade of experience in various tech fields. I currently work as a Customer Success Manager at Google and teach Digital Marketing at Sheridan College in Ontario, Canada. I also co-authored the book "Becoming Artificial" and write articles for Philosophy Now Magazine and various digital marketing websites.

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