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After 5 years as a P.E. teacher, I opened Sergeant's Fitness, a CrossFit/MMA gym, in 2016.
In 2018, I stumbled upon Alex Hormozi's Gym Launch and started using paid promotions on Facebook to drive traffic to our brick-and-mortar location.
After growing to 350 members, COVID struck and I needed cash and was willing to do anything. I was able to apply my knowledge of Digital Marketing and in-person sales and accepted a position at Digistore24, an online affiliate marketplace, doing 9-figures in sales, with the plan of getting through COVID and going back to the gym.
Within 6 months, I went from Specialist to Manager, to Director of Business Development, and decided to go all in on this new digital career.
Over almost three years, I was able to work behind the scenes with countless 7, 8, and 9-figure Direct Response businesses. Besides leading a team, I specialized in helping vendors optimize sales funnels, recognize unseen opportunities, and connect businesses to the right individuals and partners.
During my time at Digistore24, being a fluent Spanish speaker, I led the company's expansion into Latin America and discovered a new passion in taking English-speaking businesses and taking them to new markets.
In 2023, I left Digistore24 and founded Beyond Borders Marketing, an agency that partners with brands, to add new revenue channels, launching, and providing the necessary support to sell in Latin America.