Latest Content
I'm an experienced content and product marketer specializing in cybersecurity and developer marketing.
I'm passionate about making complex things easy to understand, distilling actionable insights, and combining data-driven approaches with human-centric decision making. With that, I help brands grow through building fruitful relationships with their customers and communities.
I'm a technology enthusiast, minimalist, coffee and burgers geek.
Publication portfolio:
https://www.kaspersky.com/blog/author/perekalin/
https://www.kaspersky.com/blog/author/johnsnow/
Marketing tech stack:
CMS: Wordpress, Hugo
Analytics: Google Analytics, Mouseflow, Adobe Omniture, Google Data Studio
Email: ActiveCampaign, Hubspot
SEO: Ahrefs, Semrush, Surfer SEO
Project management: Trello, Jira, Wrike, Notion
A/B testing: Google Optimize