I'm a generalist marketer with a passion for content. Here's the short story:
• Started in advertising - fell in love with copywriting, branding, and positioning
• Found my way to digital marketing - became passionate about driving measurable results
• Discovered the world of SaaS - joined SimpleTexting as an early marketing hire
• Left to run a beekeeping business - learned to read P&Ls and think like an owner
• Returned to SaaS to double down on my superpower - driving growth through brand-building and content
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