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I am an enthusiastic solution-driven and analytics-oriented digital native with 5+ years of experience in Direct-to-Consumer marketing in the beauty industry with a particular focus on E-commerce, CRM and Digital Media.
My experience includes conducting E-commerce data business analysis and reports, supervising CRM and promotional animation plan, supervising paid digital campaigns, understanding and improving technical back-end operations, implementing innovative performance-oriented features on the website, finding additional levers to further develop the business and managing a team.
With a Bachelor degree at Ecole Hôtelière de Lausanne (Bsc in Hospitality Management with Luxury & Digital Marketing electives), I am particularly sensitive to unique and qualitative customer experiences in premium to high-end industries.
My main interests are: running, jump rope, yoga, technology, digital industry, cosmetics, dermatology, astronomy, travelling, gastronomy, interior design, photography and cinematography.