Alicia Raeburn

Alicia Raeburn

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How Asana uses work management for content marketing
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I'm a storyteller first, marketer second. I believe in the power of stories to transform the mundane, every day, into extraordinary moments of connection.

It doesn't have to be sexy or flashy...there is beauty in clarity. When in doubt, I choose clear over clever.

I'm a lifelong learner with an insatiable curiosity to know everything there is to know about my work. I was a word-nerd long before it was cool to say so (is it cool to say so?) and I use that to drive me.

I'd rather push the boundaries than accept meaningless directions, and I tend to do best in orgs that do the same. I enjoy the fast-pace and innovation of tech companies (especially B2B software), but I'm always open to connections and insights. Reach out anytime!

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