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I previously led Onalytica's B2B influencer and industry practitioner community-building efforts to help drive value between brand and influencer collaborations for both sides. I was also the lead for commercial partnerships looking to utilise Onalytica's industry-leading data and analytical capabilities.
With over 16 years experience in the online communications space I have deep expertise in online news monitoring, social media analysis, digital newsrooms and influencer marketing.
A special focus of mine in my previous role at Gorkana/Cision was to drive innovation in the delivery of new solutions to clients. Supported by an excellent team who would then deliver these services this innovation was recognised in successive years at our annual industry awards, the AMEC Awards, received Gold and Platinum awards for Innovation Award for best new methodologies (2015), Most innovative use of measurement in a digital campaign (2015), Best Use of Social Media Measurement (2014, 2013). http://amecorg.com/amec-awards-winners