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With over 13 years of experience in the eCommerce and digital marketing field, I am passionate about creating engaging and profitable online experiences for customers. I have a proven track record of developing and executing strategic eCommerce roadmaps, managing cross-functional web projects, and overseeing online budgets and performance. Most recently, I was the Director of Ecommerce at One Kings Lane & Z Gallerie, two home decor brands that offer curated and unique products.
In my role, I led the eCommerce team and drive the online business to hit net sales and conversion goals while supporting brand initiatives. I also collaborated with other departments, such as marketing, merchandising, operations, and IT, to ensure a seamless and consistent customer journey across all touchpoints. Some of my recent achievements include launching a new platform, optimizing web content and SEO, increasing customer retention and loyalty, and growing online traffic and revenue. I leverage my skills in customer engagement, budgeting, and customer experience to deliver results that exceed expectations.