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Hi👋 I'm Amanda! I like to say I put the sass in SaaS marketing. Get it? sass in SaaS? Ok... anyways...
I'm a full stack marketer whose skills and expertise are as versatile as the roles and industries I've adapted them to. That means that:
➡️ I write like a content marketer.
➡️ I tell stories like a brand marketer.
➡️ I experiment with the boldness of a growth hacker.
➡️ I analyze with the precision of a business operations manager.
➡️ I have the product sense of a PM.
➡️ I hustle like a seller.
As a trained writer and former English instructor, my storytelling and critical thinking roots run deep and they fuel my ability to craft captivating content that resonates with diverse audiences across B2B tech. My unique brand of big-picture vision and meticulous execution means I can pivot from the 30,000-foot POV to ground level thinking on a dime.
Throughout my 10+ year career in B2B SaaS, I've consistently blurred the lines between creativity and strategy, moving between industries and departments that have broadened my horizons, made me question my assumptions, and pushed me to seek innovative solutions. I have experience leading teams at pre and post IPO companies and specialize in start up to scale up environments with <$100M ARR. I bring with me a deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle, helping navigate two organizations to sell upmarket and create clear, value-based sales narratives.
I am dedicated to uncovering the real, no BS challenges and successes of the products and platforms I promote in order to carve out a truly competitive niche for the business. I'm someone who can flex across the inbound work of PMM (insights, research, competitive intel, revenue enablement) and outbound motions of brand marketing (GTM strategy, positioning and messaging, sales readiness, pricing).
My secret weapons are an insistence on simplicity, a love of purposeful content creation, and empathy for my audience.