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Understanding B2B Sales: Long-Term Investments vs Quick Fixes
Jul 19, 2023
Podcast Episode
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At 26 years of age, I founded MarketReach on the premise of offering businesses the opportunity to take advantage of new markets by means of outbound telephone marketing, a marketing method often feared and neglected by companies that would otherwise thrive. Clients that want to release themselves of the time burden and anxiety associated with reaching decision makers through telemarketing over the phone, will find competent people behind the curtain! The phone is not dead! Creating that personal connection with actual dialogue is still paramount. We now offer additional marketing solutions such as content creation for blogs and social media, LinkedIn Connection & Awareness programs, monthly email newsletters to improve brand awareness, and sales flyers and brochures.

I have been humbled to accept awards including the NJ Young Entrepreneur of the Year Award, Staples Cherry Hill Store grand opening honor, SBA Success Award, and SBDCNJ's 2018 Small Business Growth Success Award. I was nominated for the "Best 50 women in business" sponsored by NJ Biz. I volunteered with the Mid-Jersey County Chamber of Commerce, and completed a 2 year term as President of the Mercer County New Jersey Assoc. of Women Business Owners. Finally, I have worked with Rutgers University in their Entrepreneurship Practicum and volunteered as an instructor in an after school youth program (Junior Achievement) for potential future entrepreneurs.

Specialties in phone outreach: new business appointment setting/lead generation, seminar invite, customer satisfaction surveys, database clean-up, trade show and direct mail follow up, calling on lost accounts, introductory call & closing skills training. We support the sales pipeline with three other offerings: LinkedIn connection & awareness program, monthly email newsletters, one-page sell sheets and brochures, and content development to support the previous three marketing techniques. Industry specialties also include Coffee,Vending and MicroMarket programs, Insurance, Janitorial and Dental Labs. We've been in business for 19 years and have likely done a lead gen campaign for YOUR industry too! Contact me today at 609-448-6364

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