20+ years of global analytics, insights and leadership experience with an exceptional ability to understand complex business issues and creating actionable strategies that align with a company’s specific business objectives.
Extensive background in building world-class analytic teams and Centers of Excellence that provide strategic recommendations to drive maximum top-line and ROI performance for some of the world’s most respected companies, including Avon, Pepsico, Diageo, LVMH, Whitewave, Starbucks, Kraft-Nabisco, and Radio Shack.
Global experience includes advising senior-level management and developing innovative and practical analytic solutions for Marketing Spend Effectiveness, Pricing architecture, Portfolio Optimization, Demand Forecasting and other market intelligence solutions across key markets in NA, EU,LATAM, and APAC.
Significant cross-industry experience includes Consumer Packaged Goods (Food, Beverages, Cosmetics, Wines & Spirits), Pharmaceuticals, Financial Services, Retail, Direct Selling, Electronics and Telecom.
MBA in Strategic Planning and MBA in Marketing
Developed and currently teach an MBA level course “Advanced Analytics for Brand Management” at the City University of New York.
Specialties: Global Market Intelligence, Global Analytics, Consumer Insights, CPG Industry Expertise; Marketing Mix Analysis, Pricing Strategy, Brand Portfolio Management, Forecasting & Demand Planning, CRM Solutions, Promotion Analysis & Evaluation, Product Assortment Optimization; Digital Marketing Analytics, Team Building & Leadership, Product Development & Launch Management, Channel Management, Category Management.