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Ever considered how to make a tiny budget stretch across 2 big brands? For the past 10 years, that’s been my daily challenge as the head of marketing. With a small team, my mantra is “biggest impact for the smallest spend.” That’s how I took both brands into the world of TikTok and Instagram Reels.
I’m scrappy by necessity, but I’m also multi-faceted and a jack of all trades. In addition to my day-to-day responsibilities as the top marketer in the organization, I have created a virtual brand with staying power, become a master of menu psychology, and orchestrated a constant stream of promotions and LTOs across the field for 10+ years. I have built and overhauled apps and websites, learned to maximize the marketing channels at our disposal (email, digital advertising, SEO, social media, and direct mail, to name a few), and even programmed OLO, our online ordering system.
I believe that we all serve the brand, 24/7/365. That’s why I’ve always been such a champion of my field partners especially and my other internal cross-functional partners. If it’s not about the customer, then what is it about?
Interested in finding out how I can help you? Contact me at [email protected] or 303.548.7284.
Adobe CC (Photoshop, Illustrator, InDesign)
Analytics
App Design & Launch
Brand Management
Brand Voice
Budget Development / Budget management
Communication Master
Content Development/Content management
Digital Marketing
Direct Mail
Email & CRM: Fishbowl; MailChimp; Zenreach; Engagebay; Maximizer
Email Marketing
Expert Negotiator
Gift Card: Paytronix
Graphic Design
Guest Segmentation
Local Store Marketing
Marketing Plan Development
Market Research
Media Buying
Menu Research & Development
Merchandising
POS: Micros 3700
Project Management
Public Relations
Online Ordering: Olo, DoorDash, Uber Eats, Grubhub, Google
Online Advertising
OOH / Out-of-home Advertising
Promotions Planning & Execution
Radio
Reporting Tools: Black Box Intelligence, Tattle, CTUIT
SEO / SEM
Social Media: Facebook; Twitter; Instagram; LinkedIn; TikTok; Zenreach
Special Events Planning
Traffic Driver
TV
User Experience
Vendor Partner
Web Analytics & CMS: Google Analytics; Wordpress; Chatmeter; Chepri
Website Design