Latest Content

Expert Advice: Building a Defensible B2B Affiliate Program That Wins Buy-in
Aug 11, 2024
Article

I have more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Ingenio, AT&T, and Rakuten. My expertise is in customer acquisition and affiliate marketing/partnerships, and as the GM of Right Side Up’s affiliate marketing practice, my team helps brands like Stitch Fix, Zenefits, Parachute, and Houzz launch, manage, and scale affiliate programs that fill marketing gaps and drive incremental revenue.

1
article