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I’m an impact-oriented product design leader with over 8 years of experience leading human-centred design teams. Over the past 12 years, I've designed and built countless products people love to use. My portfolio has spanned Fortune 500 companies like KPMG, RBC and Loblaw to high-growth startups like Wealthsimple and League. I have a deep passion for solving hard customer problems while delivering business value.
I have a proven track record of leading design teams in highly regulated spaces and complex marketplaces, particularly where product and brand intersect. With broad industry experience across health, finance, e-commerce, HR technology and beyond, I excel in B2B, B2B2C and consumer-centric environments, understanding and adding value to business and consumer needs. I balance a human-centred approach with strong business acumen.
I've grown design teams from the ground up and elevated existing ones through strategic vision initiatives, product strategy, and efficient design processes. I prioritize fostering happy, connected teams and have implemented design systems, critique processes, and team rituals to enhance quality and efficiency. My leadership style focuses on inclusivity, accessibility, and cultivating strong cross-functional relationships.
Let's get to know each other! Feel free to contact me at [email protected], or check out my portfolio at andreacrofts.com.