Andrea Freixa

Partnering with global organizations in their journey to B2B Marketing digital transformation through buyer enablement - What does that mean? Very simple: Understand your buyer, their behaviour and provide relevant content, easily available, each step of the way.

It’s time for qualification to actually mean something in B2B marketing. It’s time to look beyond clicks and form fills, and start measuring content consumption as key marketing metric. Consumption of content (not just clicking on it) is the number one indicator of sales readiness.