Latest Content
Across my career as a global marketing leader for luxury CPG brands, I have had the opportunity to apply my passion for culturally relevant, purpose-led work and obsession with leveraging consumer insights, to identify opportunities, implement innovative strategies, and ignite unprecedented results for brands like Don Julio Tequila, Cîroc Ultra-Premium Vodka, Johnnie Walker Scotch, Veuve Clicquot Champagne, Hennessy Cognac, Bombay Sapphire & Smirnoff Vodkas.
My curious, creative, and committed mindset has allowed me the opportunity to push boundaries and launch first-to-market, innovative marketing strategies that overdeliver on growth goals, increase market share, and turn underperforming brands into nationwide award-winners.
Because of my passion for marketing, innovation, people development & digital transformation, I serve as an active industry volunteer to share and learn best practices & emerging trends. This work includes serving as a member of the Masters Circle for the Chief Marketing Officer Growth Council for the Association of National Advertisers (ANA). I am also involved with AdWeek as a mentor for their Executive Mentorship Program, and an industry thought leader as a member of Adweek’s CMO Moves and Innovator groups.
As a globally-minded leader who enjoys experiencing world cultures, I have had the opportunity to work on four different continents and speak English, Spanish, French, and basic Italian. I completed my Bachelor of Commerce in Marketing & International Business from McGill University in Montreal, Canada and Postgraduate in Digital Business from Columbia Business School and MIT Sloan School of Management, where I was awarded the honors of Emeritus Scholar.
Key skills: Disruptive Marketing Strategies | Brand Development | Team Leadership & Development | Brand Architecture & Positioning | Integrated/Omnichannel Strategy | Digital Marketing Best Practices | Entertainment Marketing | Innovative New Product Launches | Purpose-led Branding | Consumer Insights | General Management