Andres Botero

Enterprise SaaS leader with continued success establishing and growing category leaders. Positioned winners in Financial Close, Billing, CPQ, Sales Performance, Supply Chain, Logistics, S&OP, IoT, CRM.

• Strategist and GTM orchestrator that aligns Go-To-Market functions in pursuit of growth.

• Agile global execution: drives results across functions, cultures, time zones, and companies.

• Marketing leader who has carried the Sales bag: credibility, empathy and partnership with Sales.

• Team builder who has managed sales ops, marketing, channels and alliances. 200+ employees and > $50m/year budgets.

• Top-right positions in 11 Gartner Magic Quadrant/Forrester Wave categories with 5 different companies

• DIverse background, LatinX / hispanic executive with a global perspective and experience.

• Public and private company C-level experience.

Skills:
- Growing enterprise SaaS / Cloud B2B companies
- Sales and Sales Operations
- Marketing Automation
- Demand Generation
- Analyst and Influencer Relations
- Product Marketing
- Branding
- Positioning and Messaging
- Customer Experience CX
- Product Strategy
- Competitive Intelligence
- Field Enablement
- Social Media
- Public Relations, Media
- Content Marketing
- Account Based Marketing
- Artificial Intelligence applied to Sales and Marketing
- Marketing Campaigns
- Web Marketing
- Marketing and Sales Technology
- SEM / Paid, SEO
- Partnerships / alliances
- Customer Loyalty Programs
- Sales Development
- CRM
- Alliances with Systems Integrators (SIs)
- Partnerships with other Independent Software Vendors (ISVs)
- Channel and indirect sales
- Investor relations
- Publicly-traded companies
- Cyber security
- GDPR and privacy protection
- Board of Directors / Board Member
- Category creation
- Top right position in Gartner Magic Quadrant; Forrester Wave; G2 reports
- Hispanic / Latino executive skilled at managing multi-cultural, multi-national, diverse teams
- Diversity management, mentoring of underrepresented minority employees