Andrew Carcova

I am a visionary B2B solutions and marketing technology leader enthusiastic about identifying and delivering innovative concepts that address market opportunities, generate value, and drive incremental growth. Leverage data-informed decision making, collaboration, and lessons learned to guide strategic planning and achieve corporate goals.

Manage environments that promote creativity, ingenuity, and success through team-centric and cross-functional efforts. Opportunistic digital and technical problem solver that encouraged stakeholders to listen, keenly observe details, and apply holistic creative critical thinking mindset.

SELECTED CONTRIBUTIONS:

- Helped Chatmeter fuel boost in revenues championing shift in strategic focus and carving out niche in enterprise market. Advised in shaping new GTM gameplan and constructed ideation for next generation of products to support future vision.

- Piloted change adoption and drove product innovation that grew sales from $8M to $30M, positioning Certona for profitable sale. Led pivotal dialogues during M&A dealings with well-matched buyers that in turn led to Vista Equity Partners acquisition.

- Recognized by Gartner as Leader in the 2018/19 Magic Quadrant for Personalization Engines, with Certona also ranked as leading personalization provider by Internet Retailer to the Top 1000, and leader for 10 consecutive years to the Top 500.

- Analyzed company-wide quantitative and qualitative data across all levels and departments. Implemented “keystone habits” per department to raise operating efficiencies while guaranteeing continued client satisfaction driving 96% customer retention rate.

- Launched bleeding-edge products that generated excitement in market while tripling retail contract value. Introduced image search recognition tool and search solution that identified results and differentiated based on user browser history.

- Pioneered creation of disruptive technology that personalized customer engagement with food industry. Won partnership with Taco Bell spurring global prominence with high level of intrigue offering car/facial recognition and customized menus on app.

EXPERTISE
OMNICHANNEL MARKETING
ECOMMERCE
DIGITAL TECHNOLOGY
AI/MACHINE LEARNING
CONSUMER OPTIMIZATION
CUSTOMER EXPERIENCE CX
MARKETING AUTOMATION
NATURAL LANGUAGE PROCESSING (NLP)
PERSONALIZATION
PRODUCT LAUNCH/GTM
BRAND DEVELOPMENT
EXECUTIVE PRESENTATIONS
BUSINESS OPERATIONS
TALENT MANAGEMENT
PRODUCT MANAGEMENT
B2B SOFTWARE SALES
SOLUTIONS CONSULTING
SOLUTIONS ENGINEERING
PRE-SALES
IMPLEMENTATION
ONBOARDING