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Le Col
Jan 14, 2022
Case Study
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I’m an e-commerce director with 10+ years managing commercial and marketing teams for global brands including ASICS & Ben Sherman.

I currently lead the DTC business at Le Col and hold an executive MBA from Bayes Business School, publishing academic research on how DTC brands can leverage A.I to maximise lifetime value.I’m an e-commerce director with 10+ years managing commercial and marketing teams for global brands including ASICS & Ben Sherman. I currently lead the DTC business at Le Col and hold an executive MBA from Bayes Business School, publishing academic research on how DTC brands can leverage A.I to maximise lifetime value.
Top skillsTop skills
E-Commerce • Digital Marketing • Direct to Consumer • Marketing Strategy • Growth Strategies

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case study