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I started my professional career as the Director of Electronic Media for the Equicom Group, Canada’s largest investor relations & financial communications company. It's been 25+ years now, and I've learned a few tricks. Since the earliest years of the internet I have successfully lead the development of literally hundreds of website & media projects. I am certified by Google in Advanced Search Marketing, plus StackAdapt and Acquisio for online advertising and customer acquisition.
I currently build, operate and analyze digital ad campaigns on platforms including Google, Facebook, Twitter, YouTube, Doubleclick, Yahoo Gemini, SnapChat, TikTok, StackAdapt and many other networks.
I've worked with clients such as Elton John, George Michael, Mark Knopfler, Ted Nugent, Blue Rodeo and David Gray promoting e-commerce products, advertising and using analytics, diagnose & improve marketing funnel strategies and customer acquisition campaigns.
My past work also includes an array of websites for a veritable who’s who in Canadian Biotech, including Paladin Labs, Nexia Biotechnologies, Bioniche Lifesciences, Conjuchem Inc, Canadian Medical Laboratories (CML) Inc., Hemosol Inc., Cryocath Technologies, Provis Inc. and many others.
As a consultant I've performed many multi-year engagements with several noteworthy National companies including Canada Direct Inc., ZoomerMedia Limited., CARP (Canada’s Association of Retired People), Fifty-Plus.Net International Inc., and One Family Fund, iFathom Corp., Official Communities Corporation, and others.
Specialties: advertising, analysis, business management, business plans, business strategy, cms, concept development, content management, conversion, copy writing, corporate communications, database design, marketing, needs analysis, new media, newsletters, online marketing.