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Experienced data-driven growth leader with experience across travel, health and financial technology sector. Have proven result in managing multiple products across multiple segments, from B2C to B2B. Capable in handling end-to-end funnel growth ranged from awareness, consideration, acquisition, retention, resurrection and churn prevention. Extensive experience in managing any aspect related to growth. Market research, data analysis, funnel optimization, A/B testing, experiments, 360 degree campaigns and anything growth-related, I assure you I have done it.
Successful in both building a solid team and blending into a solid organization. Relentless leader who exercise radical candor to any stakeholders.
A Reforge alumni who believes that retention is the most important metrics for growth.
Top 10 Growth Hacking mentor at adplist.org who also do some advising on the side for a non-profit, SMEs and small startup