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Rebranding... The Good, the Bad, and the Ugly
Mar 08, 2022
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Growth marketer, serial entrepreneur, investor, and combat-decorated U.S. Naval Officer who led a Special Forces fast-boat team in the Iraq War, Andy Mackensen is Co-Founder and CMO of Caroo, America’s #1 software-enabled Employee Care platform, delivering healthier snacks, premium lifestyle products, and team-building experiences to over 7,000 businesses worldwide.

Andy’s career began as a United States Naval Officer who led a Special Forces boat team in the Iraq War. As “Fast Boat Commander,” he executed counter-terrorism operations in the Persian Gulf, where his teams successfully intercepted over 100 Al Qaeda suspects.

After the Navy, Andy co-founded HUMAN (Helping Unite Mankind And Nutrition), America’s first healthy vending company. HUMAN achieved #168 on the Inc. 500 list and was a #1 Franchise in Category in Entrepreneur Magazine’s Franchise 500.

After HUMAN, Andy co-founded Caroo (formerly SnackNation), the country’s leading software-enabled employee care company. Caroo curates and delivers great tasting better-for-you snacks, premium lifestyle products, and products that helps teams stay better connected.

Caroo is committed to helping fight hunger outside the office too, donating more than 17 million meals to families in need via its partnership with Feeding America.

Caroo was voted one of the “Best Places to Work” in LA by the Los Angeles Business Journal, one of the "Top Company Cultures" by Entrepreneur Magazine, one of the "Best Workplaces" on the 2018 Inc. list, is "Great Places to Work" Certified, and is ranked #24 on the 2018 Inc. 5000 list of Fastest Growing Companies in America.

Andy is a Top 25 "Best Marketing Leader," holds a BS from Boston University, earned an MBA from Stanford University, and lives with his wife, two sons, and labradoodle in Los Angeles, CA. He also digs powder skiing, being active, clever jokes, and high fives.

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