Andy Mork

Owner of a video marketing company that has a focus on creating engaging content that serves a purpose.

Everything in my career has been about capturing the attention of an audience to communicate a call-to-action. When producing marketing videos, there needs to be an ROI. Clients aren't buying a video for the sake of the video, they're purchasing the video so it can accomplish a goal. More sales, more foot traffic in their store, more donations for their cause. Our goal is to figure out how to hold that target audience's attention, get them to watch the entire piece of content, and follow through on the call-to-action.