Latest Content
• Global Executive Marketing Leader who achieves consistent, double-digit growth rates by combining well-crafted brand storytelling with high-converting demand generation
• Experienced scaling B2B SaaS companies from $20M to $50M+; led the growth of a global division of an education company from $100M to $350M+
• Restructured a B2B Saas company’s demand generation process delivering a 24% increase in sales-qualified leads
• Revamped the brand, product, and corporate messaging for a B2B SaaS company establishing the organization as the industry’s global leader—setting the foundation for a private equity acquisition and future M&A activity
• Appointed interim Head of Digital Marketing for an education company’s new online business program in India
• Developed a wholly online new product launch for a major consumer packaged goods brand that rewrote product forecasts, generated repeat buyers, and grew its Facebook fan base by 81%
I bring well-crafted brand storytelling together with high-converting demand generation to scale B2B SaaS companies. My data-driven approach to marketing strategy led to one of the first paid search ads on Google, the introduction of a mobile app before we ever called them apps, and a viral product launch that married hot dogs and Facebook.
I'm always looking to grow my network. Feel free to connect via LinkedIn or contact me directly at [email protected]