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Go-to-market professional with 12+ years experience applying market research and analysis to inform key strategic business and investment decisions across a range of industries. Trusted advisor to executive leadership teams. Proven track record of planning and executing complex projects.
Core Competencies include:
• Strategic Planning & Analysis: Identify, assess and prioritize market opportunities based on synthesizing quantitative and qualitative data, market trends, customer needs, and competitive intelligence to drive product requirements and go-to-market strategies.
• Product Marketing: Discover and validate the customer problem to develop solutions that are more than just a "nice to have" but truly solve a pain point organizations are willing to pay for. Expertise in developing customer-centric products, value-based messaging, data-driven go-to-market strategy and establishing scalable launch processes aligned to core business metrics to achieve growth and retention goals.
• Business Strategy & Operations: Lead cross-functional teams to drive execution of product development from concept to launch and pipeline development to meet sales targets for high-growth, enterprise SaaS products.
Technology Proficiency:
Microsoft Office (Excel, Word, PowerPoint, Teams), Google (Workspace, Analytics, Forms), Slack, Salesforce, Adobe, Pendo, InVision, Atlassian (Confluence, Jira, Trello), Gartner, IDC, Forrester, S&P Capital IQ Global Market Intelligence (GMI), R (Statistical Computing &Programming Software).